Consumers can be selective as far as following brands that appeal to them. Just because you’re not seeing much customer engagement with your brand, don’t assume the problem is with your products. In fact, the problem may only be a matter of adjusting how you interact with your customers. By employing some different tactics, such as those listed here, you may boost customer engagement with your brand.
Personalize Your BrandIf you can help your customers feel connected to your products or to your brand in general, they’ll be more likely to interact with your business. One of the best ways to do this is to identify a charismatic individual on your staff and use their passion to help promote your brand. By allowing this person to become the face of your brand, your customers will feel a deeper human connection to your business.
Don’t Be Afraid to Be ControversialAlthough it may be wise to stay away from politics, you can find other ways to use controversy to your advantage. For instance, Wendy’s has started a campaign of using tongue-in-cheek humor to roast Burger King on Twitter. Turning things up a notch with your social media posts can attract more users to your page.
Customize Your BrandCustomizing your brand for each customer is easier than ever with the use of data analytics. You can feed data into an algorithm that will send product recommendations to your customers based upon their past purchases. The same system can be used to send birthday and holiday greetings, so your customers will feel valued even when they’re not buying from you.
Use Polls to Encourage InteractionWhen you send out emails to your customers, include a poll that asks for their insight. You can provide two options with each option taking the customer to a different landing page on your site. This will help your customers feel as though their opinions matter, while also bringing them to important pages on your website.
Host an Online ContestOne of the most popular types of contests to offer online is a photo contest, which involves asking users to take selfies that incorporate your brand’s logo. While the objective is to submit the most interesting use of the logo in order to win the prize, the contest itself will help promote your brand. More users will engage your brand by participating in the contest, which works as a positive marketing ploy as well.
There’s no reason you can’t be creative in coming up with ways to encourage customer engagement. In fact, the more unique your strategy, the more interaction you’re likely to generate. While it may take some trial and error, finding the right techniques can work as marketing tactics as well as increasing engagement with current customers.
